Casino & Gaming Site Analysis

Gaming operators sit on enormous behavioural data. We turn it into player insight, tighter compliance and a faster site.

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Starting at: $15,000; Fixed price, quoted after a free audit
Typical timeline: 3–5 weeks

The short version

We work with licensed operators and affiliates on the analytical side of the business — player cohort analysis, retention and churn modelling, game performance, funnel and payment drop-off, and site speed under real load.

We also audit the things regulators care about: responsible gaming controls, identity and age-verification flows, geo-restriction handling, payout transparency, and how clearly bonus terms are actually presented.

We work only with operators holding valid licences in the markets they serve, and every engagement is bounded by that. We do not build gambling mechanics, odds engines, or anything designed to encourage harmful play.

What you get

The pieces that make it work

Player analytics

Cohort retention, lifetime value, churn prediction and segment-level behaviour, built on your own event data rather than vendor summaries.

Funnel and payments audit

Where registration, verification and deposit flows lose people — quantified step by step, with the fixes ranked by recoverable revenue.

Responsible gaming review

Deposit limits, self-exclusion, reality checks, session reminders and at-risk behaviour detection, assessed against the standards of the markets you operate in.

Compliance and transparency

Identity and age verification, geo-restriction enforcement, bonus term clarity and payout disclosure reviewed against your licence conditions.

Performance and reliability

Load testing, latency profiling and uptime analysis under peak event traffic, with a prioritised remediation list.

Competitive benchmarking

How your site compares to the operators you lose players to — on speed, onboarding friction, game mix and mobile experience.

Scope

Everything included, written down before we start

Your proposal lists exactly this. Nothing on it becomes a change order later.

Written analysis report with prioritised findings
Player behaviour and retention dashboards
Conversion funnel breakdown with revenue impact estimates
Responsible gaming and compliance gap assessment
Performance and load test results
Executive readout session with your team

Regulated gaming · two markets

Finding the drop-off nobody had measured

Registrations looked healthy but first deposits lagged the market. Nobody could say which step was losing people, and a market regulator review was six weeks out.

A step-by-step funnel and verification audit alongside a responsible gaming controls review. Two verification steps accounted for most of the loss; four compliance gaps were closed ahead of the review.

+18%

Registration-to-first-deposit

Compliance gaps closed pre-review

1.9s → 0.7s

Mobile load time at peak

Illustrative of a typical engagement rather than a named client record.

Questions

Gaming Analytics, answered

Do you build casino games or odds engines?

No. We do analysis, compliance review and performance work for operators who are already licensed. We do not build gambling mechanics, RNG systems or odds engines.

Which markets do you cover?

We review against the licence conditions of the jurisdictions you actually operate in. We confirm the exact regulatory scope with you before an engagement starts.

Who sees the findings?

You do. Reports are confidential to your team under NDA. We do not publish operator-identifiable findings or share data between clients.

Also from us

Other things we build

All eight services

Next step

Ready to talk about Gaming Analytics?

Thirty minutes, no charge. We will tell you what is worth doing, what is not, and roughly what it costs.

Book a free audit or email Sales@big-fish.net